Have you ever suddenly received a notification on your smartphone while in a store regarding their product offerings? That store must be using beacons.
This small technology called beacons is something new in the ever-growing digital world. Not only does it provide offers, but this device can also be used as a navigation tool and security system.
Are you familiar with this device? This article will provide information about beacons, including their definition, how they work, their functions, and their regulations in Indonesia.
What is a Beacon?
A beacon is an electronic device capable of providing information or sending contextual notifications to nearby user devices. Its ability to transmit data over a micro-local range is supported by Bluetooth Low Energy (BLE) technology.
The signal emitted by the beacon can be captured by other devices such as smartphones, tablets, or other smart devices nearby. However, this small BLE-based device is only capable of emitting signals. It cannot receive data from outside sources such as WiFi or GPS.
How Does Beacon Work?
Beacons work by transmitting signals using Bluetooth Low Energy (BLE) technology to other electronic devices nearby. Here is how it works in detail:
- Transmitting signals: The device periodically transmits signals containing a unique ID number.
- Signal detected by other devices: The transmitted signal is detected by other smart devices in the vicinity.
- ID processed by mobile app: The ID transmitted by the beacon device is processed by the app on the mobile device.
- Action response: The app triggers actions such as notifying the user of nearby stores, providing object information, or giving directional guidance.
The Functions of Beacon
The main function of a beacon includes providing proximity information, navigation needs, and a security system. The following are its details:
1. Providing proximity information
One of the functions of a beacon is to provide proximity information. The device utilizes Bluetooth Low Energy (BLE) technology to send notification messages, promotions, or relevant information to nearby smart devices.
2. Personalized business marketing
Offers, discounts, or information to customers using this device will deliver personalized messages. Through notifications received by customers on their personal phones, business marketing will directly reach customers.
3. Navigation needs
Beacons are also used for navigation needs in large areas, such as shopping centers or hospitals. The device can provide directional guidance to locations you wish to reach within that area. Of course, this makes it easier for you to reach your destination without getting lost.
4. Enhancing visitor experience
Museums or exhibitions that use this device can enhance the visitor experience. With its ability to provide detailed information about objects via personal mobile phones, it certainly creates a unique experience for visitors.
5. Security system
Another function of beacons is as an emergency system capable of issuing danger warnings, conducting searches, and facilitating rescue operations.
Some types of devices are placed on ships and aircraft to send signals to satellites when the vessel, aircraft, or personnel are in a dangerous situation.
Emergency signals from the devices will also assist in search and rescue efforts, making the process easier to carry out.
Beacon Regulation in Indonesia
The beacon uses technologies such as Bluetooth that operate within a specific frequency spectrum. In Indonesia, any Bluetooth-based wireless device is required to have a DJID (Directorate General of Digital Infrastructure) under the Ministry of Communication and Digital (KOMDIGI).
Beacon regulation is based on KEPMEN No. 260 Tahun 2024, which requires all radio frequency-based devices to meet specific technical standards before being sold in the country.
The DJID certification ensures that the product meets government safety and quality regulations and does not interfere with other communication devices. The certification process involves technical testing, such as frequency adjustments, safety checks, and compatibility with the surrounding environment.
Once the tests are completed, products that pass are listed in a Test Result Report, which confirms that the product is safe and ready for sale in Indonesia. This report reassures customers that the product meets technical standards and is secure.
For companies wanting to sell beacon detection in Indonesia, Type Approval Certification Services for ICT Products are available to assist with this process. This service includes preparing technical and legal documents, conducting required testing, ensuring compliance with regulations, helping companies streamline the certification process, and giving consumers confidence in certified products.