Various types of Electronic Shelf Label (ESL) have their own functions and advantages. The types are ESL E-paper, Color ESL, with NFC or QR code features, Modular ESLs, and ESL LCD, which uses electronic paper technology to display.

ESL with NFC or QR code features combines connectivity technology with the need for additional information. This is also directly connected to the store's data center wirelessly, allowing for automatic updates of price changes, discounts, and new promotions from a distance.

This article explains the ESL with NFC or QR code features, starting with its definition, operations, and benefits.

What is an ESL with NFC or QR Code Features?

ESL with NFC or QR code features is a type that combines connectivity technology with additional information needs. This feature enables customer interaction because QR codes can be scanned. The NFC feature can also be used for fast payments or for integrating applications.

Stores that want to provide an interactive experience to customers are well-suited to use these labels. Customers scan the label with their cell phones and immediately see all the product details.

How do They Work?

This type of Electronic Shelf Label (ESL) features embedded NFC and QR code capabilities. This will enrich functionality and customer interaction.

NFC Feature

The NFC feature on ESL enables very close-range wireless communication. Here's how it works:

• Bring your phone close: Customers simply bring their NFC-enabled smartphone close to the ESL label to get information or make a payment.
• Information sent: When the phone is brought close, the connection is established automatically without the need to open an app manually. Data or links related to product information will be sent directly to the phone.
• Making payments: For self-checkout payments, customers simply open their banking app, and the balance will be automatically deducted according to the displayed amount.

QR code feature

The QR code on the ESL can be scanned directly to obtain product information. Here's how it works:

• Scan the QR code: Customers simply open their phone's camera app or shopping app to scan the QR code on the ESL.
• Information sent: Scanning will direct customers to the store's website or app to get detailed product information.
• Promotions and purchases: QR codes are also used to register for loyalty programs, get personalized offers, or order products that are not available for online delivery.

The Benefits

Here are the main benefits of the ESL with NFC or QR code features:

• Enhanced customer interaction: NFC and QR codes enable customers to interact with the product for detailed information or to make payments.
• Operational efficiency: Store staff can use NFC to verify products for inventory quickly.
• Providing an omnichannel shopping experience: For customers new to online shopping, they can still view physical items in store and make purchases online through the store's app.

That's a brief overview of the ESL with NFC or QR code features, covering its definition, operations, and benefits. This device will clearly offer enhanced customer interaction, operational efficiency, and provide an omnichannel shopping experience.