Various types of Electronic Shelf Label (ESL) have their own functions and advantages. The types are ESL E-paper, Color ESL, with NFC or QR code features, Modular Electronic Shelf Label, and ESL LCD, which uses electronic paper technology to display.

The Modular Electronic Shelf Label is designed for use in stores or supermarkets with large shelves and a high volume of product variants. This is also directly connected to the store's data center wirelessly, allowing for automatic updates of price changes, discounts, and new promotions from a distance.

This article explains the Modular Electronic Shelf Label, starting with its definition, operations, and examples of applications.

What is a Modular Electronic Shelf Label?

Modular Electronic Shelf Labels (ESL) are designed for use in stores or supermarkets with large shelves and a high volume of product variants. Their large size allows the labels to display multiple prices simultaneously. They can even provide additional information, such as stock and product categories.

This type of ESL is ideal for display shelves such as dairy shelves, cosmetics shelves, or baby food shelves. This is because these products typically have many SKUs (Stock Keeping Units) with different prices.

The Main Characteristics

Unlike traditional paper labels, Modular Electronics Shelf Labels have special characteristics. Here are their main features:

• Modular design: Allows for various applications and sizes, including a large screen for clearer price and promotion displays.
• Digital display: The digital screen displays prices, product names, and anti-theft security.
• Real-time updates: Price and product information can be updated instantly, eliminating the need for cables throughout the store.
• Integration with other systems: Integrates with Point of Sales (POS) systems.
• Flexible: Available in various sizes and can be customized for different types of mounts.

The Benefits for Business

Here are the main benefits of the Modular Electronic Shelf Label:

Operational efficiency

Modular Electronic Shelf Labels enable efficient operational work. Employees no longer need to manually change price labels, which is time-consuming, because changes are made directly from the system. This allows them to focus more on other tasks.

Price accuracy

Price changes are made directly from the central system, ensuring accuracy nd consistency. This minimizes human error in price writing. Shelves will always display prices that match the system prices, avoiding customer confusion.

Quick response

Price changes through a centralized system provide a quick response. This enables retailers to respond promptly to market price fluctuations and competitive pressure. Prices in the system will be updated immediately in real-time, eliminating the need for manual updates, which can be time-consuming.

Better customer experience

Modular Electronic Shelf Labels provide a better customer experience. This is because the information provided is more complete and transparent. Interaction also becomes two-way, as customers can directly obtain personalized information about products or stores. This creates a smooth shopping experience for customers.

That's a brief overview of the Modular Electronic Shelf Label, covering its definition, operations, and an example of application. This device will clearly offer advantages, including operational efficiency, accurate pricing, quick response time, and a better customer experience.